Procurement Leaders
A team of entrepreneurs approached Headline Media shortly
after the company was set up having become aware of our editorial expertise. We
were asked to edit a new publication for procurement professionals and agreed
to take responsibility for editing the highly successful magazine and
contributing much of its content. Procurement Leaders quickly became one of the most
successful and highly-respected publications on the market, noted for its authority
and attractive presentation. After three successful years the magazine was taken fully
in-house. We have continued to enjoy a very productive relationship
with the company managing Procurement Leaders, a network of procurement
professionals and a new research organisation. Most recently we compiled, wrote
and edited a 24-page report on the findings of a survey of business strategy
among senior procurement professionals.
Internet strategy Headline Media was asked to advice a highly
successful internet operation on how to manage its continuing growth. It
was immediately clear that our insights from wide experience in the
traditional media would help the site's authors understand how to relate
more productively with their community of readers and contacts, produce
more balanced material and avoid potentially disastrous editorial
errors. A full discussion paper on the key issues involved was followed
by a series of workshops and a final report setting out some practical
action points. A specialist business consultancy A specialist consultancy
needed a higher profile to generate
business advising companies on their procurement strategy. Headline
Media
has extensive experience in this area and was able to demonstrate
complete understanding of the client’s
needs.We developed a high quality,
easy-to-read quarterly e-newsletter to
showcase the consultancy’s expertise in securing successful deals on
behalf of
its clients worldwide. We also created a selection of case
studies
highlighting the consultancy’s impressive results with its clients.
These are featured on the company's website and are central to its
marketing strategy with potential new
customers, while the e-newsletter continues to generate valuable new
business worldwide.
A global pharmaceuticals manufacturer The chief procurement officer at a global pharmaceuticals manufacturer
based in Switzerland wanted to communicate his new management strategy to
associates worldwide. The executive spoke with Headline Media over a period of
several months to create a series of email and intranet communications to
convey the thinking behind the strategy and generate dialogue. Headline Media instantly developed a highly productive
rapport with the executive, enabling the creation of readable, targeted
communications following telephone discussions lasting no more than 30 minutes. The new management strategy was successfully implemented
worldwide and Headline Media continued to work with the client to improve
management communications.
A leading e-auction provider Headline Media has enjoyed a long and productive
relationship with one of the world’s leading e-auction companies, producing its
brochure, providing a regular press release service, creating a range of
high-level reports and running media relations training sessions. We also produced a range of case studies for use as
marketing materials and advised on changes to the company website.Three case studies were produced at short notice to support
a bid to renew a contract with a major partner. The objective was successfully achieved.