Effective Business Writing - sample agenda

"The best aspect of the course was its interactive nature and Mark Whitehead's willingness to
share his valuable personal experience with us. The group discussions and the examples he
gave us were extremely useful." 
People Development Manager, Major global manufacturing company.

Effective Business Writing courses are tailored to the needs of the participants and their organisations. A typical one-day schedule would be:

9:00am          Welcome, introduction and course overview

·         Why effective writing is good business

·         Identifying your audience

·         Setting a clear objective

 10:45am          Coffee

11:00am          Content

·         Organising your material

·         Creating a logical structure

·         Basics of attractive design

 1:00pm                        Lunch

 2:00pm                        Style

·         Improving readability

·         Avoiding jargon

·         Spelling, punctuation and grammar

 3:00pm                        Tea

 3:15pm                        Production

·         Organising the production process

·         Sub-editing

·         Proofreading

 4:30pm                        Matters arising

·         Discussion of current projects

·         Questions

·         Summarising key take-away points

 5:30pm            Close